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Post-release

First 22 weeks in release: #1 for International Box Office

First 15 weeks in release: #1 in USA

A Los Angeles Times exit poll showed:

1 in 5 moviegoers had seen the film more than once
72% of the repeat business was women
64% of the repeat business was younger than 25
1/3 of all repeat business was adults over 25

By Oscar night, Titanic had made nearly twice the combined earnings of the other best-picture nominees.

A Top 10 movie for its first 26 weeks in initial release.

In May 1997, the Passenger Vessel Association issued a warning not to imitate the "flying" scene in Titanic. Four weeks later, a Danish woman imitating Rose's suicide attempt fell 65 feet from a passenger ferry and was never recovered.

By April 1997, Paramount had to send out a record number of replacement prints, at a cost of $3,000 each, because the film was wearing out from repeated showings.

In order to break even, Titanic had to gross $400 million dollars. The current box office gross, as of 8/9/98, was $597.3 million domestically and $1.777 billion internationally.

SOUNDTRACK

On 1/24/98 (it's fifth week on the the Billboard Charts), the soundtrack moved from #11 to #1. It held that position for 16 straight weeks.

Soundtrack went to #1 in 14 countries.

Soundtrack is the best selling movie score of all-time and spent a record-breaking 16 weeks at #1.

"My Heart Will Go On" was #1 for its first three weeks on the charts.

The Soundtrack has earned more than $20 million worldwide and has been declared 10x platinum in the US.

Its biggest sales leap - the days preceding Valentine's Day 1998.

The second soundtrack, Back to Titanic, entered the Billboard Charts at #7 while the original soundtrack was #43 in its 38th week on the charts. In its second week, it jumped to #2, while the original soundtrack jumped to #25.

In its first two weeks of release, the second soundtrack sold over 278,000 units.

Due to the soundtrack's sucess, the Hollywood Bowl was the site of "Back to Titanic Live in Concert" on 10/9/98 and 10/10/98.

VIDEO

The videotapes were produced by Deluxe Video Services, Inc., in Little Rock, Arkansas, from May - August 1998. In keeping with the strict security measures prior to the video's release, visitors leaving the plant were searched.

The video release led to Titanic-themed parties at video stores throughout the US and a Titanic charity ball in Liverpool, England.

Over 20 million copies of the video were shipped for the US release. Approximately 12-15 million units were sold in the first week.

PROMOTIONAL TIE-INS

"James Cameron's Titanic" (paperback) was #1 on the NYTimes Best Seller List.